Zig Ziglar brings us a two-minute message on the three options your prospect has, 1) Do business with you, 2) Decide not to do business at all, and 3) Do business with a competitor. So your competitor is not just other businesses that offer a similar product or service to yours, it’s also just doing nothing. To give us personal testimonies to work with I asked Ziglar listeners this question, “What is your business? Your product or service? And what is the main competition or deterrent for people buying what you have to offer?” Reading through the comments with Tom Ziglar really helped us flesh out this topic very well.

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