Upon stealing a audio cassette tape of Zig Ziglar’s book “See You At The Top”, right before the age of 16, Chris’s personal development journey took off. Chris Ducker relays to us the key motivators that drove him to success in his adolescence, as well as what motivators came into play later on in his life. He takes us through his middle class childhood, to becoming successful in sales into being an entrepreneur, starting a family and now being known as the “Virtual CEO” helping other entrepreneurs who suffer from “superhero syndrome” be successful while taking time to live their life.

Chris’s book coming out, the Rise of the Youprenueur, is all about YOU. It’s about understanding that you have something to give to serve others, person to person relationship building, growing your personal brand, and monetizing your personal brand.

Show Transcription

[01:11] Welcome to The Ziglar Show, where we inspire your true performance. I’m your host Kevin Miller and today we bring you a message that fits almost every listener. The entrepreneurs…and all who would like to be. Chris Ducker is our guest and he does not bring yet another how to DO entrepreneurship as much as how to BE entrepreneurship. His new book is called Rise of the Youpreneur” – The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business. But we spend a lot of our time on Chris’ personal story. How did he go from zero to hero…how did he, inspire his true performance, and how is he continuing to do so? And from that…how can we do it better! A quick bit on Chris if you don’t know him.

[02:32] He is a serial entrepreneur and author of the bestsellers, “Virtual Freedom”, and more recently, “Rise of the Youpreneur” – The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business.

[02:41] Based in Cambridge, England, he owns and operates several businesses, that combined house over 450 full-time employees internationally. He’s also a trusted international business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com – the leading personal brand business education company in the world.

[03:03] Chris hosts the annual Youpreneur Summit, which is held in London, U.K. each November and is the self-proclaimed ‘Proudest Brit’ doing business online! Connect with him at Youpreneur.com/book, and do yourself a favor and go get his book…now!

[03:46] Now, I bring you…Chris Ducker!

[04:40] Let’s talk about your personal journey and what has inspired your true performance. Tell us about your upbringing. How did it influence your path towards success?

[05:12] I mean you know we were not as a family; we were not a wealthy family. We were definitely a working class family. My dad who was an architect, he had a very very good job with a large architectural firm in in the city of London, spent most of the eighty’s actually over in the Middle East, Saudi Arabia, Riyadh, Jeddah, as did a lot of architecture was a lot of building and construction and well not going on around that time. So in the eighty’s it was really all about my mom. And you know my dad was probably gone about a bit for about eight years or so in some of in terms of total time away in the eighty’s, my mom you know she was a good, old fashioned shorthand secretary. She then later on in life she actually did very well as an interior designer with firm that was run by a lady who’s now very very famous in the next styles and design world but yeah I mean just a working class family you know God fearing, Catholic, upbringing, very serious, very strict, education and making sure that we got all homework done before we watch the cartoons every day off to school and and generally you know generally speaking just just a very simple, strict upbringing as a kid.

[11:29] When did you first become aware you wanted to achieve and realize more than just average?

[11:43] I think very honestly; I genuinely do believe it was that I think that’s what kicked the whole thing off for me. Because I mean you know when you’re when you’re fifteen almost sixteen a few months away from the sixteenth birthday all I really cared about at that point was you know Basket Bowl, girls and skateboarding like I’m not your typical Brit who is into football or as you guys call it soccer over in the U.S. I’m not a big football fan at all, I’m a hoops guy, I’m an N.B.A. fan, I’m a huge also a Celtics fan. So you know that was kind of all I really cared about at that point. And so you know I kind of like I said I wasn’t doing too well at school and it was actually the combination of Zig’s comic given me that from the neck up, quite frankly my dad’s coming back from another trip seeing that I wasn’t doing too great in my mock exams knowing I only had about eight or nine months until my real exams were being sat and I’ll never forget this and he had these business cards, on the back of one of his business cards he wrote the way to be nothing is to do nothing and he stuck it on my bedroom door with a little bit of Scotch tape and I had that card in my wallet until about eight years ago when I left my wallet in the back of a taxi in Hong Kong. I was more upset about losing that business called than I was my credit cards driving licenses or anything else. So it was probably a combination of that type of my dad really kick me up the buck quite frankly before my exams it actually allowed me to on the stand and figure out where I was going wrong and I did I mean I kind of  quit the girls in the skateboarding couldn’t quit playing basketball but I quit the girls in the skateboarding for that for that next six months already knuckled down on the study and I passed all but one of my exams which I wasn’t too worried about it was cross Design and Technology C.D.T. which I filed with the D.

[16:30] From early on, what has been the primary driver or drivers of your personal motivation?

[16:55] I think that because we were quite working class, we didn’t have a lot of money. You know there were several things growing up as a kid that you know like any other kid you know you want the nice person. You want you know to go to the movies twice a month instead of you know once a quarter and you want to do all that, we never had a lot of money and I was remember saying to myself you know when I’m dad, I’m going to have lots of money you know like I’m not going to let my kids want for anything like they can have to earn what they get but on the going to get to the point where I can only take my kids to the pictures three or four times a year. I want to go, I’m a big movie fan, I want to go to the movies every weekend you know what I mean. So I think honestly you know although it might sound a little selfish in regards to the whole kind of monetary aspects of it but I think the driving factor was not you know being you know in the same situation you know when I got older I think I wanted to be better off, I wanted to I didn’t want to be a multi billionaire or anything like that I still don’t quite frankly I’m quite comfortable being exactly where I am right now but I definitely the inspiration was definitely between you know having that loving, caring, god fearing environment that I grew up in but then also understanding the you know from a financial perspective I wanted more. And I saw Sales as a great place to start.

[30:05] Have you had times of losing that motivation?

[30:28] So I lost my mom in 1999 and then couple years later lost my dad over an accident. My mom went via a third heart attack after she had a quadruple bypass. So she kind of doubled what life expectancy the doctors gave her off to that quadruple bypass, she was an old a mom. she had me in the early forty’s and so I thought that was tough, losing my mom as was very tough because I was extremely close to my mother for a couple reasons. Number one she really was genuinely the guiding light for me as a youngster in regards to my relationship with God and so that was a very important thing for me in that relationship that she and I had was very very strong. My brother is maybe not so you know he’s not very religious anymore and he kind of you know when is own path sort of thing in regard to that but I still am and it still qualities that you know I obviously now on a passing my family’s reporting from me. So losing my mom was very very hard although I don’t think I lost my mojo from it but a couple of years later when my dad passed from an accident, unfortunately he fell down the stairs and died as a result of a head injury, that for me was really all it is. Then I realized holy crap both my parents are gone and I’m not even thirty yet, this is a messed up situation that hit me hard and I mean I actually to the point where I take time off work, you know I have really had to kind of regroup a little bit on that. But neither of those come close to requiring a six hours’ spinal surgery operation in 2012. And I bounced back and I actually did very well and that was the incubus for my first book virtual freedom in terms of building of the virtual team and delegating and all the rest of it and that’s genuinely what I did at that point I had one hundred fifty people working for me but I only then started delegating properly.

[38:10] What was a big break in your story?

[38:44] Yeah I think probably the first book; it was virtual freedom. So I was contacted by a publisher in late December 2012. it is always being a goal to write a book of mine I mean I’m a big reader I still do two or three books a month. So I’m in this hundreds of books in this office and I always wanted to write a book but I didn’t feel like I had anything in me that was worth that warranted writing a book like who is going to want to read a book about sales for example from Christopher, yes I’ve got a twenty a sales career but you know there’s enough sales books out there you know what I mean. The world is in the another sales book site particularly one for me so I want to do that and it was really the burnout in late 2009, recovering from that 2010 really building my team, a virtual team and I started blogging, I started podcasting, I was speaking already and I was creating this content on a daily basis almost to help people do likewise and then I realized that I got the ten thousand people on my e-mail list going into you know middle to 2012, I’ve got all these people downloading my show, tens of thousands of people are reading my blog every week. This is incredible like I have a genuine following and so I asked them if I was to write a book what would you want me to write it about. And it was a resoundingly eighty plus percent of people reading my blog, listen to my show we want to know how to build a team of virtual assistance.

[52:18] So let me ask you about the book, as you have been in sales, you didn’t feel like the World needed another Sales book, at least not by Chris Ducker, obviously there are other content out there. So what in it, this book that you feel like there is a void or there’s a misperception of there’s something that people are getting that I want to impart to them in this book what is that.

[52:49] You can make money from it plain simple, that’s really what it is. You know the word or the term personal brand has been around for a long time and in fact actually I’ve done a few interviews over the last couple weeks to talk about the book with all the podcasts and one question that a few people have asked, you know is this a new thing, how long is this been around for and I am like you don’t understand. Personal branding has been around for decades for a long long time and of actually Zig on a number of occasions as the perfect walking talking example of the personal brand personified because here we are all these years off to his passing and we’re still talking about him and how great he is and how great his words were and what he did to help people, this is exactly what the personal brand is. Yes, he made money from his personal brand as well but he did it by serving first and selling later and that’s the under lining overall you know message there is that you can make money from your relationships, from your personality, from your experience, if you just do it the right way.

[55:00] Many people have a perspective of what type of person an Entrepreneur is. You say, “The best way to become a Youpreneur is to really be You, 120 percent of the time. There’s no room for smoke and mirrors. There’re no funny games to be played. You’ve got to be you all the time. Do you say this to advocate that entrepreneurship can accommodate anyone, any personality type?

[56:09] Absolutely without a doubt it whether you’re an extrovert or an introvert or you know an introverted extrovert whatever you want to call it, I really believe genuinely that if you have the drive want to build a business, to want to call that your own little bit of legacy for your children or yourself or whatever the case may be, if you have the drive to want to help people, if you have the drive to one inspire people, if you want to if you have the drive to genuinely want to leave your mark on the road, then you should absolutely what I call what I think the phrase I use all the time is you’ve got to chase it down, it’s not going to fall in your lap.

[1:02:18] That was just…a joy. I don’t think you can listen to that interview with out smiling.  Again Youpreneur.com/book “Rise of the Youpreneur” – The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business.

[1:02:49] Coming up in show 537 we go behind the scenes with Chris and follow the 7 spokes in the Ziglar Wheel of Life. We find out what Chris struggles with, and the healthy habits he employs to overcome them. Some highlights…He’s one of the few brits who doesn’t like football, he’s an NBA fan! Bostin Celtics specifically. He doesn’t like exercise but does it to be around a long time for his kids. He reads to his kids every night and makes pancakes and bacon for them every Saturday. He believes in Create recurring moments and lessons. His best mental exercise is…getting enough sleep, and a great tip I got from him is, he doesn’t look at email till noon and saves the morning for creative work. His best career advice is understanding the importance of relationships, people should be treasured, not used. Till then thank you for walking with me as we inspire our true performance together.