The greatest asset your business and you can have is people’s trust. However, most everyone believes they are trustworthy, yet in truth, few employ tangible actions to actually gain trust. So many people claim terms like “integrity” and “honesty” or expect their good intent to shine through. To actually gain trust and customer loyalty takes specific methodologies that are fairly simple to put into action, and very, very rare. We kick off the show with a two and a half minute message from Zig Ziglar on gaining trust in your business. Then I asked the Ziglar audience this question, “Do you have an example of a business or business person that has earned your trust. And if you have a business, how do you earn people’s trust?” Tom Ziglar joined me for this discussion and here is what happened. In the first 20 minutes, Tom weighs in on how trust is being impacted in the workplace due to the current COVID-19 crisis. Then we dig into some of the comments. At about the hour mark we land on, “exceeding expectations.” Don’t miss this segment, even if you skip forward to it. It’s a massive opportunity for you. And here this. Your good intentions are not enough. Expertly meeting your customer’s expectations is not enough. Don’t fall for the trap of thinking your heart will shine through you and your work. There is behavioral psychology at work that needs tangible anchors to hold on to. We aim to give you some of those in this episode.