“The worst time to think about the thing you are going to say is in the moment you are saying it,” says Phil M Jones, my guest in this show. Though we all know it is incredibly common to not think at all when we speak, we just blurt out whatever we think. Success comes from intentionality and training. As Zig Ziglar says, we are all in sales. Selling is influence and when it is done from love it is truly caring and connecting and serving someone. A speaker on stage with the most profound message ever will utterly fail the audience if they are not proficient in how to keep a crowd’s attention and adeptly get a point across. Likewise in any conversation, you can utterly fail if you do not know some basic strategies of communication. But the great news is you can almost always succeed…if you are aware and prepared. This show will do this. Phil is the author of “Exactly What To Say” and we also get into the message from his new book, “Exactly When To Start.” He’s actually the author of five internationally best-selling books and has done over 2,000 presentations in over 50 countries across five continents. He’s an incredibly quote-worthy individual, some quips I noted down included, “Change your words, change your world,” and “If you do now know why you are doing it, then why are you doing it?” We talked a good bit about that one. And from a literal sales tactic, the chapter on this lead-in is incredible, “I’m not sure if it’s for you, but…” As you will hear in the show, I literally edited a promotion of mine after getting this from Phil. Look for Phil’s books at Amazon or where you get your books, just type in Phil Jones Exactly and there you’ll have it!