[00:00] Welcome to The Ziglar Show, this is episode 472 and I’m your honored host, Kevin Miller! Today we discuss the main things you need to address if you have any desire to start a business. Even if you’ve started one already, we address the issues many people miss that end up handicapping them later. Our guest is Christy Wright, bestselling author of Business Boutique, just released in April 2017. She has a top-ranked podcast of the same name. You may know her from her sellout live events as a primary personality with Dave Ramsey! I’ll tell you this. I spent a solid seven years working with over 1,000 people striving to transition from traditional employment to self-employment. What we cover in this interview with Christy is the best I’ve ever heard. She wowed me. I believe she’ll wow you, too!

[02:54] Ok, friends, let me tell you a bit more about Christy. As you’ll hear, she is both entertaining and inspiring, Christy Wright presents messages that educate and give hope to audiences nationwide. As the creator of Business Boutique and through her podcast and sellout live events, Christy has equipped thousands of women to successfully run and grow a business so they can make money doing what they love, though, as you’ll hear today, the info we walk through is every bit as relevant for me. Wright is a Certified Business Coach and Ramsey Personality. Since joining Ramsey Solutions in 2009, she has spoken to audiences across the country at women’s conferences, national business conferences, and Fortune 500 companies. Her new book, Business Boutique, released April 2017. You can follow Wright on Twitter and Instagram @ChristyBWright and online at christywright.com or facebook.com/OfficialChristyWright.

[04:07] So now, folks, I bring you Tom Ziglar and Christy Wright! Here we go:

[04:12] Christy, we’ve had you on our radar for the Ziglar Show for over a year now, and I’m incredibly honored to finally have you here. Thanks for taking time to be with us!

[04:21] Absolutely! Thanks for having me here. I love what you guys are doing.

[04:34] In your book, you start off in the introduction with what really encompasses the primary premise and your motivation for the whole book. As a kid, you had the example of a father and aunt amidst farms and horses, and you grew a desire to live a similar lifestyle. Then you end up in your early twenties juggling roommates and working 80 hours a week. In looking to downsize and have less responsibility, you look for something else to rent and get surprised to see a 40-acre farm for rent. It struck a nerve, you said, then you write, “I didn’t think; I just jumped.”

[05:13] Instead of downsizing, you radically upsized. Three times what you’d been paying for rent. You write, and I’ll admit to loving this quote, “Sometimes life’s greatest adventures aren’t practical. I wasn’t focused on the rent or the fact that I’d never even lived on a farm. I focused on my dream.”

[05:28] Take that story, if you will, and share the overall spirit you are advocating in your message:

[05:36] I have a great benefit of my outlook on life — kind of go-getter, let’s-make-this-work type of mentality. Comes from two primary areas. One: I am an optimist; I have a very positive attitude. Positivity is one of my top strengths. So, in any situation I assume I can do it. That is just kind of my baseline.

[07:28] I’m admittedly a kindred spirit in being driven by my dreams, visions, and convictions, and not being handicapped by real and perceived obstacles. I’m not at all risk-averse, and I’m grateful that I have few qualms about “going for it.” Nike’s “Just Do It” slogan is right up my alley. Though…admittedly, I’ve also gone after a good many things and lost my shirt. And pants. And tens of thousands of dollars. And stressed my marriage and other relationships. From that I’ve learned to manage my leaps a bit. I have a billion dollars initiative I’m embarking on now, but not in the same way I would have 15 years ago. Talk to us about this aspect, as I know you’re not casually calling anyone to throw caution to the wind.

[08:12] I think it is really important to plan, and I think you wanna surround yourself with people who are strong in the areas where you are weak. For example, if I am not a detailed person and I am total dreamer, I would like to surround myself with the people who are detail oriented. Here is the great thing about having such people around you. They allow you to take your dreams and refine them, and they make them better.

[13:56] I’m always curious about motive and drive. In working with and speaking to as many people as you have regarding going after their dreams, I’m sure you’ve dealt with this on a dramatic level. And I love that you spent the first part of your book hitting…motivation. And your primary call-out is, “Why are you doing it?!” Tell us more about why you began your book with this focus; what did you see in people that made you start the book, chapter one, with “Finding Your Motivation”?

[14:30] The business routine, the business plan that I lay out in my book is the only business routine I know that says, that starts with why. They start with market demographic. I think mine is the only one that starts with why I do that. Number one: Many of the women I work with accidentally slide into business. It is not that they set out to build the business. So I want them to go back and think, “Why do I want this business?”

[16:55] Next, still out of your intro, you share how you made the farm work by using the eleven-stall barn for a side business of boarding horses…and donkeys and mules and goats. From that, you are also speaking to us all, though with, of course, some specific messaging to women about starting side businesses. I’m curious as to your focus on…side businesses. Not jumping full on into, “I’m starting a business!” as most people think of. Tell us more…

[17:36] There are a couple of different reasons. One, it is easier than ever before to have a side business rather than starting a big business, working in a store, etc. It is a lot more difficult to that.  You know why I started with side businesses? One, it is a low-risk business. It is not like you are losing your job or something, you are starting on the side. It is certainly lower cost when you are starting on the side.

[24:46] You ask people the question, “How did you get the idea to start this particular business?” And you share that almost every single answer starts with, “I had always loved…blank.” I have a bigger question, but I’m curious — do you find women more than men being in touch with those activities or experiences that really connect with their hearts?

[28:09] I think it is interesting — that is a great question — women are naturally intuitive, in touch with people, feelings, emotions. I think those things are really connecting. It is a way that our brain is wired, the way, the language we use, so, certainly, it plays in our occupation. But for women, it is like being in touch with are we doing what we love? And I think women are more aware at the workplace.

[30:09] On the aspect of pursuing something you love…again, I’m totally with you. I can’t imagine and just can’t handle working at something…devoting myself to something, that I don’t believe in. That doesn’t inspire me. That doesn’t harness my innate skills, abilities, passions and joys. Though the “work at your passions” mantra has gotten lots of hits in recent years, now, it seems to be contrarian, so I get that. But I’m curious for your perspective on “work that you love” and “pursuing your passions” vocationally. What do you say to both those who desire the concept, and toward the critics?

[31:01] Yes, absolutely, you are gonna see both sides of that because in anything you can get your bad name. So, you see those moments where people are just so irresponsible, and they do stupid, and they completely put everything of their lives in risk. Here is what you need. If you are going as a consumer, want to interact with someone in any type of business, you would always rather interact with someone who loves what they are doing. Because it doesn’t matter with work, it doesn’t matter with industry, if you are doing what you love, your face will light up.

[34:03] A core inspiration for you, your muse even, is your mom. As you wrote, she ended up without a husband and $64 to her name and a baby to raise. So she jumped on the one thing she knew from working as a 16-year-old…making and decorating cakes. So this is a bit of a hot spot with me. I see many people, executives even, who end up out of work for whatever reason, and while they may send out 100 resumes for something in their field, they spend the interim time doing…nothing. Because they have no easily applicable skill. From that I wanted my kids to all have some skill they could always do, no matter what. My daughter went to massage school, and now, even though she’s pursuing a psychology degree in line with her passion, anytime she wants she can go do massages for up to $60 per hour. But…will you speak to those out there who are wondering…what on earth could I actually pursue as a side business?

[35:05] That’s a great question, so I will encourage people to start with what you have. So what I mean by that is you start with what you have in terms of skills or your story or your experiences.

[45:10] Now…let’s talk about fear. You shared with me, prior to the interview, this statement, “The number one reason that people don’t use their gifts, chase their dreams, or pursue their passion is fear.” I’d like to give listeners encouragement and inspiration to push past their fear, as well as practical tips to combat their fear on a daily basis, so that they can create a business and life that they love.

[46:18] It is as if we give you all the information, resources that you need, but you fear — then you are stuck. If you are gonna fear, you will really not get your answers. Women need to understand that fear is normal. Fear is a normal part of the journey. It is not a bad sign; it is not that you are doing something wrong. It is a sign that you are doing something bold.

[52:45] After motive, that is your next priority…fear. Again, I so appreciated your book because it focuses first on all the things that derail our valid ideas and opportunities. You start by stating fear is normal. Get it out on the table and expect it. And one of the first versions of fear people encounter when doing anything counter-cultural, like starting a business, is, “Who am I to do this?!” How strong is this self-image and even peer pressure or peer comparison issue?

[57:36] On this issue, do you find there are some segments of people who this is even a bigger issue for? Stay-at-home moms for instance? In this fear segment, you ask people to clarify, “Who am I fighting for?” Which harkens back to the “Why am I doing this?” But clarify this one more for us:

[59:54] In this fear section you say, “Do It Once.” In the end of the chapter you go on to say, “What is something you want to do that you’ve been avoiding because you’re scared?” Write out a date that you commit to do it just once. It sounds like you’re opening the door to extend beyond just fear regarding a business endeavor, but advising an exercise in dealing with fear overall. Such as you with shark diving, which, I think, I saw n your Facebook Page?? [facebook.com/OfficialChristyWright]

[1:00:40] Yes, it applied to any part of the area in life. The truth is, the fear will tear you in all possible ways. It will only happen if you will do it. And that’s why I encourage you to do it once. Just take the first step.

[1:02:19] From fear, you go into…making a plan. Something that I’ve found people starting a business either don’t do at all, or they get stuck in only planning and never act…Analysis paralysis. But when we think of a “business plan,” I think most people have the perspective of having to become a business expert and using business language, lingo and strategies, and ultimately trying to do something they have no experience in or knowledge of. However, on page 37 of your book, you start listing out four tiers of a business plan over five brief pages, that may be the most simple and user-friendly plan I’ve ever seen, that has much more to do with valuable awareness than business acumen. I know it’s a primer for going deeper into them in the latter part of the book, but I love that snapshot. I don’t know if I have a question here…I simply want to tell everyone that these five pages are worth the price of admission, go buy the book now! It will put you at ease and empower you! But tell us more about your perspective with your plan strategy:

[1:04:05] There are pinpoints, which I found in research, that a woman needs in business. Those are money management, time management, marketing. and sales, the legal sort of things.

[1:07:16] OK. I want to give attention to something I think is a big, big deal. In the book, Chapter 5 is titled, “Permission to Dream.” You right away give us a sub-headline that says, “It hurts to dream.” I feel like you called out the enemy here, in a big way. But dealing with it will unchain so many people. My wife has struggled with this in the past, though she’s recovered! But…just talk about this with us, the idea of “it hurts to dream.”

[1:07:48] Dreaming can be vulnerable. When you are dreaming, you are owning your desires about your future; it feels vulnerable, it feels risky, because you want it and you don’t have it. That is the element of trust. All these things will start to build fear and then you fear to dream.  

[1:09:40] Now all we’ve discussed thus far is relevant for anyone…everyone. Talk to us now about women. And as you are so keen on getting the issues out on the table, let’s start off by discussing what you see as obstacles unique to women that they should be aware of:

[1:10:02] We first have to understand how do we wire us to women? Actually, we women, we are wired relationally.

[1:11:20] Now, let’s talk about unique opportunities that women have…what advantages are there? What specific counsel do you have for the married woman in a dual income household where both are working and managing the home and possibly kids, and she wants to start something on the side? How about the stay-at-home mom who has been out of the workforce for a long time…maybe never really been in it? And feels bereft of much to offer?

[1:12:14] I just want women to know that you can do this. Pursuit of your passion is not selfish. And, as a result, you will get a better life, a better wife, a better mom, makes you a better person as a whole.