Show Notes:

[00:30] Welcome to The Ziglar Show, episode 456. Today we hear from Zig Ziglar, on stage, discussing what he believes is the #1 way to improve your success. It is not a tactic, it’s a mindset and it will alter your actions. It’s easier and more profitable and irrefutable. Let Zig inspire you with a few quotes, then I’ll fill you in!

[01:45] Hi everyone, this is Kevin Miller, your host of The Ziglar Show. I titled this show, simply…the #1 way to help yourself. It’s not just a catchy title, this is the core of Zig Ziglar’s philosophy for personal success. No matter who you are, no matter what you think you can or can’t do, no matter what you think you deserve or are capable of, if you will stop trying to get and start working to give, you will find success. It’s an absolute truth. No gimmick, no trick and no tactic. If you jump out a two-story window onto the pavement, you will be direly hurt. Guaranteed. If you read Zig Ziglar’s “Self Talk” cards every day ( you will positively reprogram your brain. If you turn your focus to helping others succeed and get what they want, you will drastically increase your success. It’s an absolute.

[02:46] So, I’ve got 9 minutes of Zig on stage, then I’m going to introduce you to another world changer…then quickly cover some specifics from Zig’s message!

[12:36] Zig begins with his story of two people…one who shared how great and accomplished they were, the other who made another feel great and accomplished. He stated, “When you get wrapped up in yourself, you really do make a small package.”


[12:58] So folks, this is The Ziglar Show. Zig is one of the most quoted men of all time. He influenced over 250 million people so far, and his reach and message is growing. If you don’t own a library of Ziglar books, go right on over to now and make a wise investment in your life. Jim Rohn said “work harder on yourself than you do on your job”


[13:38] But Zig isn’t the only authority on personal development and success! As he was always quick to point out.


[13:56] Another book, if you don’t own…that you need to get now:

How To Win Friends And Influence People – by Dale Carnegie. It is literally written in 1936, the copy I have is 1964, it says $3.50. And it actually says this book is sold over 4,590,500 copies sold. Though today it is sold over 30 million copies.


[14:50] On my old copy, in a yellow box at the bottom, it offers, “What are the six ways of making people like you?” See pages 57-102. I incentivized my older kids to read this, and will with my younger ones.


[15:11] I’m going to give them to you real quick, because they start…with exactly what Zig led off with here:


[15:31] Six Ways to Make People Like You

  1. [15:34] Become genuinely interested in other people.“You can make more friends in two months by being interested in them, than in two years by making them interested in you.”[4]The only way to make quality, lasting friendships is to learn to be genuinely interested in them and their interests.
  2. [16:56] Smile.Happiness does not depend on outside circumstances, but rather on inward attitudes. Smiles are free to give and have an amazing ability to make others feel wonderful. Smile in everything that you do.
  3. [17:47] Remember that a person’s name is, to that person, the sweetest and most important sound in any language.“The average person is more interested in their own name than in all the other names in the world put together.”[5] People love their names so much that they will often donate large amounts of money just to have a building named after themselves. We can make people feel extremely valued and important by remembering their name.
  4. [19:40] Be a good listener. Encourage others to talk about themselves.The easiest way to become a good conversationalist is to become a good listener. To be a good listener, we must actually care about what people have to say. Many times people don’t want an entertaining conversation partner; they just want someone who will listen to them.
  5. [22:17] Talk in terms of the other person’s interest.The royal road to a person’s heart is to talk about the things he or she treasures most. If we talk to people about what they are interested in, they will feel valued and value us in return.
  6. [23:19] Make the other person feel important – and do it sincerely.The golden rule is to treat other people how we would like to be treated. We love to feel important and so does everyone else. People will talk to us for hours if we allow them to talk about themselves. If we can make people feel important in a sincere and appreciative way, then we will win all the friends we could ever dream of.




[24:47] Zig talks about his injured knee when he had a speaking engagement to 3,000 people. It quit when he was presenting, then resumed when he was done. Why? He said that for 60 minutes he was wrapped up in serving others.


[25:03] Have you ever experienced this? Or recognized that the people in your life who are the most ill, downtrodden, depressed, filled with ailments…are generally not caught up in serving others? And for that much, aren’t involved in activities they are passionate about and convicted in?


[25:26] I have a request, a challenge. I’m going to repeat Zig’s foundational quote that he gave us about midway through his message. You’ve heard it before…you should have heard it in the intro to this show. But I’m asking you to do something more. Write it down. Then go further…cut it out and stick it somewhere where you’ll see it every day. On your bathroom mirror, car dashboard, desk or computer monitor.


[26:03] “You can have everything in life you want if you’ll help enough other people get what they want!”


[26:09] It’s a different lens to conduct life through.


[26:39] What does your wife want?

What does your husband want?
What do your kids want?

What does your boss or manager want?
What do your employees want?

What does your neighbor want?


[26:55] Find out, and go to work. For them and you. It is the best way to achieve the success.



[28:32] Next, Zig’s story about Andrew Carnegie, who was a distant cousin to Dale Carnegie!


[28:46] Who’s had so many employees became millionaires. And he tells the story of mining for gold…removing so much dirt to find gold.

Now, this is great in how we approach others, but even more important…in regards to ourselves, our own self image and our own abilities and belief.
[29:20] In the personal development world, the point is bettering ourselves. Perfecting and growing and refining. But…we can never be…perfect. We’ll never arrive. We have to accept levels of imperfection and inability. But…we all have gold in us. To a great degree, this was the cry of Zig Ziglar’s heart. If we will just accept the truth that if our hearts are beating we DO, absolute truth, DO have gold in us. We just have to mine for it. Shine it up. Smooth out the rough edges.  And leverage it! Multiply our talents!